Gus Hoyt / Breath and Ice

For decades I followed the work-hard, play-hard mantra and naturally my physical and mental health suffered accordingly. Taking a BIG step back I realised my happiest times were when free-diving. But why?

It was all about the breath and the effect this and the cold water immersion had on my body and mind. After researching all I could about their physiological and psychological effects on our wellbeing, the results blew me away and turned my life around.

Cold water and ice baths did wonders for my nervous and immune systems, and helped by regain strength and a grounded contentment, full of confidence and possibility. So I decided to help others do the same, and have since become a fully qualified Wim Hof & Oxygen Advantage Instructor. 

I am able to help you reach your potential. Whether your goals are those of greater focus, better sleep and a more balanced life, or if you’re a professional athlete chasing that extra 1%, I can help! Everyone is different and our approach is tailored accordingly.